基于价值链的房地产全程营销理念研究

Research on the Whole Marketing Concept of Real Estate Based on Valued Chain

价值链是分析企业如何开展每一项价值活动,如何利用各价值活动之间的联系,产生最大的企业价值,获取竞争优势的一种分析工具和分析方法。房地产业必须建立起在价值链基础上的房地产全程营销系统,注重研究全程营销的每一链接对价值增值的重要作用,优化核心业务流程,降低经营成本,提升核心市场竞争力,才能在激烈的市场竞争中赢得竞争优势。

Analysis of the value chain is how to carry out the value of each activity, how to use the value of the link between activities, results in the largest enterprise value of the acquisition of a competitive edge analytical tools and methods of analysis. Real Estate to be established on the basis of the value chain in the entire real estate marketing system, the whole marketing focus on research every link of the value of value-added an important role in optimizing core business processes, reduce operating costs and enhance core competitiveness, in order to Fierce market competition to win a competitive advantage.