电子商务企业的管理创新

Management innovation in the e-commerce enterprise

在世界经济一体化、信息网络化的今天，创新能力成为决定企业核心竞争能力最重要的因素。企业在实施电子商务过程中，尤其要重视管理创新与电子商务相适应，电子商务与管理创新是相辅相成的，一方面，企业运用电子商务将更有力地促进管理创新的进行；另一方面，企业全面实行管理创新将更好地推动电子商务的应用和发展。基于具体的调研与实践，我们认为，企业在运用电子商务进行管理创新的过程之中，要在管理理念、组织机构、供应链、客户关系、库存、财务、人力资源等多方面进行管理的创新，以使电子商务企业在发展过程更具备竞争力，从而推动企业自身的持续发展。

At present, with global economy and information network, the ability of innovation becomes the most significant factor of deciding for enterprise central competition. Enterprises should focus on adapting management innovation to e-commerce in the operation of e-commerce. E-commerce is the counterpart of management innovation. On one side,enterprises make use of e-commerce to accelerate management innovation effectively. On the other side,enterprises carry out management innovation fully in order to push e-commerce application and development. On the basis of concrete investigation and practice, in our view,in the course of making use of e-commerce to accelerate management innovation,enterprises should carry out management innovation on the aspect of management philosophy, institutional framework, supply chain, customer relationship, inventory, finance, human resource and so on. Therefore,e-commerce enterprises have more competitive power in the development, so that it can push enterprises＇ continual development.