川西地区体育旅游开发环境及开发策略的研究

Research on the Development Environment and Deverlopment Strategy of Sports Tourism in Western Sichuan

四川作为旅游资源大省，拥有丰富的旅游资源。川西地区占四川整个版图的五分之三还要多，四川大部分旅游资源都位于该地区，要实现该地区旅游业的跨越式发展，一定要顺应时代要求，遵循市场需求导向，不断开发出旅游者喜爱的旅游产品。在川西地区丰富的旅游资源中，有很多适宜于开展体育旅游活动的体育旅游资源，抓好这些体育旅游资源的开发，做到有计划、有重点、有层次地开发，着力开发体育旅游“精品”和“绝品”，可以极大地丰富该地区旅游活动的内容，同时也给旅游者带来一种全新的体验。

Sichuan as a big province of tour resources is rich in tourism resources. The west part of Siehuan is the most important part. To carry out the cross over type development of that region tour industry must accommodate the ages＇ needs, following the need direction of the market. According to the request of ＂high point of departure,high purpose,high level＂ , grasping the good special features tour product development , we must put forth effort on the development of ＂exquisite article＂ and ＂rare article＂. The development of sports tourism can enrich the contents of the tour activity in that regions and also can satisfy the need of people＇s participace and experience.