企业自主品牌创新核心技术开发路径与模式研究

Research on Core Technology Development Rotes and Patterns of Corporate Independent Brand Innovation

自主品牌核心技术开发是企业自主品牌创新的首要目标,是获取自主品牌核心竞争能力的源泉。文章对企业自主品牌创新核心技术内涵与特征进行了辨析,给出了自主品牌创新核心技术开发的主要路径,详细阐述了自主品牌创新核心技术开发运行模式,这为企业提升自主品牌创新能力和获取自主品牌创新核心技术提供了理论和实践依据。

That the core technology development of corporate independent brand is important target of corporate independent brand innovation and wellhead of independent brand core competitiveness. The paper differentiates the inner and characteristic of the core technology development of corporate independent brand innovation, and given the rotes and patterns of the core technology development of corporate independent brand innovation. The paper provides companies scientific reference and approaches for enhancing independent brand innovation abihty.