产品的组合创新——理论与案例

COMBINING INNOVATION FOR PRODUCT DEVELOPMENT:THEORY AND CASE STUDY

产品的组合创新已成为产品开发的重要途径。本文在阐明组合的特点和分类之后 ,提出了组合创新活动的框架 ,介绍了两种集思广益产生组合构想的方法 ,即组合特殊矩阵法和组合群策法 。

This paper describes the particularities and classification of combination,and proposes a framework of combining innovation activities and two combination methods for product development,which are adopted in Westlake Electronics Group Corporation.