浅析国内中小型服装企业的经营策略

Brief Analysis Domestic Middle and Small Scale Clothing Enterprise's Management Strategy

2008年服装行业面对又一轮洗牌,面对大型企业、中国品牌的不断成熟,面对多元化的经营渠道,国内的中小型企业出路在何处?文章从服装企业的现状、大型服装企业与中小型服装企业的差异、中小型服装企业的经营策略等方面进行阐述。

In 2008 the clothing profession mixes the cards faced with one turn, faced with major industry, faced with Chinese brand unceasingly mature, faced with multiplex sale channel, where is domestic small and medium-sized enterprise outlet？ The article from the clothing enterprise＇s present situation, the large-scale clothing enterprise and middle and small scale clothing enterprise＇s difference, middle and small scale clothing enterprise＇s aspects and so on management strategy has carded on the elaboration.