摘要
区域品牌是区域珍贵的无形资产,对推动区域经济的加速崛起意义重大;而区域形象是区域品牌差异化发展、区域品牌竞争力提升的重要路径。通过对区域品牌战略地位及区域形象相关问题的探讨,以探寻区域品牌发展路径。
Regional brand is the valuable intangible assets of the region, and it has great significance for the acceleration of the regional economy. Regional image is the important way to develop regional brand differentiation and to enhance the regional brand competitiveness. Through the study on the regional brand strategy and the regional image, the paper explores the developmental route of regional brand.
出处
《闽江学院学报》
2008年第6期43-45,共3页
Journal of Minjiang University
关键词
区域形象
区域品牌
品牌形象
regional brand
regional image
brand image
