网络广告与民俗文化

Web Advertisement and Folk Culture

信息传递的交互性、视听效果的综合性是网络最明显的特点,也成为网络广告的优势。网络广告创意中合理巧妙地使用民俗元素,可以提高广告受众的参与热情,进一步强化网络广告的交互性,也可以更好地提高网络广告的视听效果,从而使网络广告视听效果综合性的优势更加突出。

The interaction of information transfer and the synthesis of audio- visual effect are the most distinct characteristics of web, and become the advantages of web ad. Skillful application of folk factors into the web ad can raise the participation of audiences and further strengthen the interaction of the web ad, as well as the audio- visual effect, then give more prominence to the advantages of the web advertisement.