娱乐的背后——中国电影接受心理探析

Receptionist Psychology of Chinese Movies

能否准确认知和把握接受心理,对电影的创作、生产与接受起着至关重要的作用。但在当下,接受心理往往被人们简单化为单纯的娱乐追求,因而时常造成电影创作和接受之间的错位。实际上,受众对电影的接受,取决于受众的深层心理需要和基本接受习惯,当今,人们主导性的心理需求则是归属需要和认知需要,认知到这一点,是中国电影获得良好传播效应的关键。

The author holds that an accurate realization of the psychology of the audience＇s reception is vital to the production of Chinese movies. But this receptionist psychology has been generally misunderstood and the vulgar pursuit of the sensational is mistaken as synonymous to it, hence the gap between movie producers and the audience. What really matters for the audience is the concern for their deep psychological need, which is, at present, the need for a sense of belonging and recognition.