企业社会责任——企业竞争的“软实力”

Social responsibilities of enterprises:soft power in competition

当今世界,企业间的竞争已从硬件领域上升到软件层面;加强企业社会责任建设,提高企业竞争的"软实力",已成为当前我国深入贯彻落实科学发展观、构建和谐社会的紧迫任务。因此,有必要重新确认企业社会责任及其特点,深刻认识企业社会责任建设的必然性和战略地位,积极探索强化企业社会责任、提高企业竞争"软实力"的有效途径。

Competition between enterprises in this contemporary world involves not only hardware but also software, and strengthening the enterprises＇ sense of social responsibility to enhance their soft power in competition has become an urgent task in the process of applying the scientific outlook on development and building a harmonious society. At present, it＇s a must to redefine the enterprises＇ so cial responsibilities, understand the necessity and strategic importance of raising the enterprises＇ sense of social responsibility, and search for effective approach to strengthening the enterprises＇ sense of social responsibility and enhancing their soft power in competition.