摘要
随着信息经济的进一步发展,互联网在企业的市场营销方面发挥着越来越重要的作用,分析了我国房地产行业的发展现状和房地产网络营销的有利性因系,提出了我国房地产企业发展网络营销的有效策略。
With the further development of IT, Intemet plays a more important part in enterprises＇marketing. This article analyses the present conditions of real estate industry in our country and the advantages of the real estate enterprises＇network marketing and advises the effective strategies for real estate enterprises＇network marketing.
出处
《湖北广播电视大学学报》
2008年第12期81-82,共2页
Journal of Hubei Radio & Television University
基金
泰州师范高等专科学校校级规划课题项目经费资助。
关键词
房地产
网络营销
策略
Real estate
Network marketing
Strategy
