人民币升值条件下四川茶叶出口对策研究

四川茶叶是四川主要出口土特产品之一,最近一些年四川茶叶出口分额呈下降趋势。四川茶叶出口中存在生产水平较低,质量不能适应消费新需求;国际市场茶叶产品质量要求趋严,绿色壁垒不断出现;品牌建设跟不上市场需要产品单一,与市场不对路;四川茶叶生产企业开拓国际市场的水平有待提高等问题,因此四川茶叶出口发展应从茶叶生产的源头抓起,将农、工贸相结合,转变观念,加强四川茶叶的品牌建设,从而扩大四川茶叶的出口。

Sichuan tea, which is one of the main native products for exportation in Sichuan province, has been decreased in export in recent years. There are many problems in the exportation of Sichuan tea, such as its low production level, not meeting the new needs for higher quality, green bulwark, low brand building,enterprises＇being lack of strategy in developing international market etc. So we should focus on producing the tea ,get the agriculture and industry and trade actively involved. We should also change our conception and enhance the brand building strategy. So that the exportation of Sichuan tea can be enlarged.