武汉服装业的竞争优势培育——基于价值链重构的研究

Research of Wuhan Garment Industry Competitive Advantage Fostering Based on the Value Chain Reconstruction

如何完善武汉服装产业链,优化整合服装品牌是振兴武汉服装产业的当务之急。培育武汉服装产业竞争力,需要利用综合配套改革试点区政策所创造的良好外部环境,以并购重组为抓手,制定系统化方案综合推进。打造专业化大型服装集团,促成产业链上、下游的有机衔接,培育扶持服装龙头企业,积极推动"五个中心"工程的实施是培育武汉服装产业竞争优势的关键所在。

In the background of economic restructuring and industrial upgrading, and construction of ＂ two types of social＂, the labor costs of garment industry, clothing costs of raw materials and power costs rose substantially. In addition, the appreciation of the RMB against the U. S. dollar, bring enormous challenges to the development of Wuhan garments industry. The article references the advanced experience of garment industry in Zhejiang province, use the m＆a theory analysis the problems and the reasons that exist in industrial chain of Wuhan apparel. And practically, from a m＆a focus on the optimization industry chain of the Wuhan garmen, enhance the competitive advantage of Wuhan garment industry.