摘要
体育赛事可以作为公益营销的载体,而慈善公益活动就成为营销方式。对公益赛事的正确运作将使观众与选手、赛事主办方与赞助方都会得到自己想要的结果,达到多赢局面。
The sports games can be used as the media for public welfare operation, and charity activity can be used as the marketing method. The appropriate operation of the public welfare sports games can benefit the audience, competitors, hosts and sponsors.
出处
《体育成人教育学刊》
2008年第6期20-21,27,共3页
Journal of Sports Adult Education
关键词
体育赛事
公益营销
营销方式
sports game
pubic welfare
marketing
marketing method
