近五年我国体育传播研究现状

Sports communications research in China in past five years

从体育传播功能、体育传播与文化社会价值、体育传播产业、体育传播与奥运会和体育传播与媒体5个方面,对近5年国内体育传播的研究成果进行分析。并在此基础上,提出我国体育传播研究的建议,为今后体育传播的深入研究提供参考。

The paper analyses the research findings of sports communications in China in the recent five years form perspectives of sports communications functions, cultural and social values, sports communication industry, the Olympic Games and media. The paper also proposes ways to improve the researches of the sports communications.