CBA和NBA观众数量和特点的比较分析

Comparative Analysis on the Audience Number and Characteristics between CBA and NBA

运用文献资料法和对比分析法,依据目前中国篮球职业联赛CBA的发展状况对CBA的观众数量和特点进行分析,指出我国篮球联赛发展中存在的问题并提出对策,以供CBA俱乐部发展和篮球市场开发参考。

By the methods of literature review and contrastive analysis, the audience number and characteristics of CBA were analyzed according to the present situation of CBA in China. Problems existing in the development of CBA were pointed out and countermeasures were put forward for the reference to the basketball market development and CBA clubs＇ expansion.