浅议运用大众传媒手段提高高职院校的社会知名度

On the Use of Means of Mass Media to Raise Community Awareness of the Higher Vocational Colleges

在当前高校竞争激烈的形势下,高职院校必须扩大知名度,提升自身形象。本文提出运用大众传媒手段是提高高职院校知名度的有效途径,分析了如何运用大众媒体提高高职院校的知名度,指出了有效运用大众媒体的保障措施。

To enlarge the higher vocational college＇ s reputation, we must upgrade their images. This article thinks that the use of means of mass media is one of most effective ways to promote the higher vocational colleges. It analyzes the use of mass media to raise awareness of the higher vocational colleges. And it points out that the effective use of mass media safeguards.