在制造视觉震撼与洞察市场需求中寻找契合点

Striking a balance between making visual shocks and observing markets

广告承担着向受众传递广告信息的任务,品牌的理念、经营的思路通过广告向受众展示出来。在广告策划中,要把较强的视觉冲击力与主旨清晰、诉求明确的画面语言支撑相融合,才能事半功倍;要把目标消费人群确定为工作的中心及出发点,因人而异,有针对性地实施广告作品的策划、设计及投放。

The main function of advertisements is to send audience information about advertised products, including brand concepts and business-running ideals. In the design of any advertisement, visual shocks should be well combined with the pictures of a clear theme and definite requests so as to achieve better effects; target consumers should be the work focus; for different consumers, there should be different strategies for planning, designing and distributing of advertisements.