湘南新田县“三古”旅游开发研究

Tourism Exploitation of Ancient Monuments in Xintian,Hunan

湘南新田县新近发现的"三古"(古堡、古村、古亭)历史文化资源——古代军事古堡奇观、以生殖崇拜等为基本元素的古代村落物质遗存和特色古亭,是解读中国传统乡村的活化石,具有较高的旅游开发价值。文中从政府、资源、市场、区位和后发学习等方面客观分析了新田县"三古"旅游开发的内生驱动力;同时指出,其周边地区同类旅游产品很多,竞争态势较为严峻。在此基础上,提出了新田县"三古"旅游开发的基本方略:突出旅游开发主体形象;系统设计"三古"旅游开发项目;精心打造旅游品牌;加强区域旅游合作,共谋区域旅游发展;加强"三古"文化遗产,以实现"三古"旅游的可持续发展。

Ancient castles, ancient villages and ancient pavilions, have been recently discovered in Xintian County, Southern Hunan Province. They have high values for tourism exploitation. They are living fossils to interpret Chinese traditional villages. In the paper, the inherent driving powers of the tourism exploitation are analyzed objectively based on government, resources, markets, location and late-development learning etc. It is also pointed out that there are many similar tourism products in the periphery regions, so the competition is very fierce for markets. On the basis, some strategies are put forward for the tourism exploitation of the ancient castes, ancient villages and ancient pavilions： to stress the principal image of the “three ancient monuments” tourism development, to design the items of the tourism development systematically, to construct the brand of the tourism elaborately, to strengthen the cooperation between the regions, to plan the development of regional tourism, to protect the cultural ruins strictly so as to realize sustainable development of the “three ancient monument” tourism.