“威利”三大举措抗风险避“寒冬”

Welly's Know-how to Sharpen Competitive Edge

外向型的香港威利机铸制品有限公司,在金融海啸中公司业务也受到影响。但据悉影响是在可控范围内的。究竟"威利"在目前的经济环境中有什么新的经营策略?近期本刊记者采访了该公司(中国大陆)总经理陈志雄,请他介绍该公司在产品开发、市场定位、经营销售等方面的经验和做法,以期能给业界带来启迪。

Majoring in export,Hong Kong-based Welly Die Casting Product Co.,Ltd is affected by the financial tsunami.However,in controllable range,the company has rolled out new strategy in new economic environment.Recently,TOY INDUSTRY had a n interviewwiththe general manger in mainlandChina,Chan Chi Hung.He shared with us the company's experience in product development,market orientation,marketing,etc.It might be a good reference for the industry when suffering a severe winter.