德国玩具销售模式及市场攻略

Sales Pattern and Marketing Strategy in German Style

德国是欧盟的重要国家,也是玩具消费大国。德国玩具市场的现状怎样?中国玩具企业该如何进军德国,并建立自己的销售网络?本文作者Till Schmahljohann对此进行了详细的介绍和分析,特稿专供本刊,值得一读。

Germany is a significant member state in EU,as well as a large consumeroftoys.How's its status quo of market? And how can China's toy companies do business in the country and establish their sales network? Till Schmahljohann has his detailed introduction to these.