新闻本体思辨

Reasoning on the noumenon of news

针对新闻领域对于新闻姓新还是姓"需",新闻媒体的主体任务是"宣传"还是"传播",影响新闻价值的关键因素是"软新闻"还是"硬新闻"的问题,通过对新闻本体的思辨,得出新闻姓"需",新闻媒体的主体任务是宣传,决定新闻价值的关键因素是"软新闻"的结论,提出无论在新闻理论还是在新闻实践中都应特别重视新闻受众的需要性和新闻媒体的新闻宣传任务,重视"软新闻"对新闻价值的关键的影响作用。

In order to discuss the problems that the essence of the news is freshness or necessity,the main mission of the media is propaganda or communication,the key element which affects the news worth is soft news or hard news,the article expounds the noumenon of the news,and concludes that the essence of the news is necessity,and the main mission of the media is propaganda,and the key element which affects the news worth is soft news,and proposes that we should attach importance to the necessity of the audience and the propaganda mission of the media and the key role of the soft news whether in theory or in practice.