摘要
针对模因理论的模因需靠复制和传播得以生存的特征,将模因理论引入广告翻译中,分析了强势广告模因语言的语言简洁、独特新颖、顺应消费者的心理需求的特点,提出了基于模因理论的广告翻译策略(重复、类推),并通过实例分析表明用模因理论来指导广告翻译具有可行性。
According to memetics, meme survives by replication and transmission. This paper analyzes the characteristics of powerful advertising meme,namely,eonciseness,novehy,humanity and proposes advertising translation strategies based on memetics, say, repetition and analogy. The truth shows that it is feasible to apply memetics to instruct advertising translation.
出处
《辽宁工程技术大学学报（社会科学版）》
2008年第6期645-647,共3页
Journal of Liaoning Technical University(Social Science Edition)
关键词
模因理论
强势模因
广告翻译
memetics
powerful meme
advertising translation
