长三角地区体育用品产业集群的现状与发展优势研究

Yangtse River Delta district sports product industry gathering’s present situation and development advantage research

对长三角地区体育用品产业集群现状、特点及其具备的优势进行分析;论证体育用品企业主要围绕同一产品或紧密相关产品从事产品开发和销售等经营活动;分析以产业布局专业化、产品生产集约化、生产协作社会化的特点,论述形成集群生产经营格局;论证体育用品产业集群具备规模和成本优势、信息和创新优势、区域和品牌优势、产业与市场优势以及政策与环境优势。

Through analyzing current condition,char acteristics and advantage of sports productindustry in China,the author pointed out that our sports product industrial clustering mainlyconcentrated on coastal open area.Many sports goods manufactures focus on development production and marketing of same products andrelated products. The unique productionmanagement pattern has been established with one town one brand.lt formed the feature ofindustry distribution professionally,production intensification and socialization in cooperative production. Sports product clustering possesses advantage in many aspects such as mass production and cost,information and innovation,regions and brand,industry andmarket,policy and environment.