跨国公司在华战略演变及理论解释

Multinational’s evloving strategy in China and its theory analysis

随着中国经济的发展和改革开放的深入,跨国公司为适应新形势,对其在华投资战略迅速做了调整。本文首先简要回顾了跨国公司在华的发展阶段和发展形势,其次深入分析了跨国公司在华战略演变的内容和特点,最后运用产品生命周期理论和国际生产折衷理论对其新战略作了详细解释,期望能够把握战略演变的契机,为中国经济持续稳步发展打下坚实基础。

Along with Chinese economic development an d its penetration of reform and opening, to adapt the new situation, the TNCs have made the adjustment rapidly in the China＇s investment strategy. The article firstly briefly reviewed the TNCs in Chinese development phase and the development situation, secondly analyzed thoroughly the content and the characteristic of the TNCs＇ strategy evolvement in china, finally made the detailed explanation to its new strategy by using the eclectic theory of international production and the product life cycle theory ,expecting that can grasp the chance which the strategy evolves, building the solid foundation for the China＇s national economy continued to develop steadily.