澳门博物馆旅游发展评介

On the Development of the Museum Tourism in Macao

本文主要从博物馆数量、类型、展品、展示手段与解说系统等角度分析了澳门博物馆旅游产品的开发现状,并从馆间合作、营销战略、政府与民间支持、功能转移以及信息传递途径等方面阐释了澳门博物馆旅游发展的关键影响因素。

This paper analyzes the product of museum tourism in Macao, including the quantity, types, exhibits, exhibiting means and explaining system. Then it summarizes the factors by which museum tourism are driven, including cooperation of different museums, marketing strategy, supporting from the govemment and the folk, functions transferring and transmitting methods of information.