网络营销活动中竞争情报需求分析

The analysis of network marketing activities in the competitive intelligence needs

网络营销是信息经济时代企业重要的营销手段,本文从情报的角度剖析网络营销,分析了网络营销活动的构成要素,详细论述了网络营销活动中的竞争情报需求,并总结了获取竞争情报的途径,供网络营销企业借鉴。

Network marketing is an important marketing tool for enterprises in the age of the information economy. This paper analyses the network marketing from the perspective of intelligence, also analyses elements of the network marketing activities, discusses in detail the activities of network marketing competitive intelligence need, summarizes the ways to obtain competitive intelligence for network marketing firms draw.