家电下乡政策对冰箱行业加速洗牌的影响

"Home appliances to rural areas"Policy Speeds up the Reconstruction of Refrigerator Industry?

在遭遇出口阻力之后，国内冰箱生产企业纷纷把目光更多的转向国内市场，08年国家进一步大力推行“家电下乡”，使得各方均对农村冰箱消费增长对冰箱行业逆市拉动报以极大希望。这里暂时不讨论这一政策对整体冰箱行业拉力到底有多大，也暂时不讨论冰箱行业聚合MDI消耗会有多大变化，这里讨论一个在家电下乡政策影响之下，一个容易被忽略的影响力。

The government granted a 13 percent subsidy to rural household appliance buyers in 14 provinces and cities starting December 1.The subsidy will be extended nationwide in February and will last for four years, however, just this policy stirs original pattern of fridge industry that big enterprises keep their edge through innovation and small ones by lower prices.This article focuses on this easily overlooked in? uence to refrigerator industry generating by'home appliances to rural areas'policy.