基于技术创新和品牌的民营科技企业的国际化战略研究

Research on the internationalized strategy of private enterprises in science and technology basic on technological innovation and brand

入世以来,国内企业面临内外竞争对手的双重挑战,迫切需要国内的民营企业进行国际化战略,以形成自身的核心竞争力。文中将从技术创新和品牌这两个内外的重要点着手,集合具体的案例进行说明以做到理论和实践的结合。

Since China＇s accession to WTO, domestic enterprises have facing the dual challenges of domestic and foreign competitors, urging to carry out the internationalized strategy to form their own core competitiveness. This article will start from the points of technological innovation and brand ,the importance of both inside and outside ,and then elaborates with specific cases in order to integrate theory with practice.