摘要
分析现代鞋靴消费审美心理的发展趋势,即审美与功能结合、个性与时尚结合、品位与文化结合。提出了与这些发展方向适应的鞋企营销策略,即注重产品设计的创新度、发挥终端市场中导购的作用及注重品牌形象的塑造与推广。
The development trend of consumptive and aesthetic psychology in shoe boots market is obtained through investigation, namely, aesthetic combines with function, individual character combines with fashion etc. The suitable marketing strategies of shoe boots enterprises are also put forward including paying attention to innovation of product design, popularization and image of the brand ,etc.
出处
《皮革科学与工程》
CAS
2008年第6期57-59,共3页
Leather Science and Engineering
关键词
鞋靴
消费心理
审美
shoe boots
consumptive psychology
aesthetic
