论“多视角”观察方法在平面设计构思中的作用

Role of "Multi-angle" Observation Method in Conception of Graphic Design

从"多视角"观察事物的角度出发,在平面设计构思中采用平视、俯视、仰视、回视4种观察方法来观察事物,使构思可以采用从常规到逆向、从现在到未来的构思方式,打破事物固有的观察方法,形成新的视觉张力。同时说明"多视角"在设计构思过程中对意、思、形的产生独特的视觉角度,形成创意突破点。

From the perspective of ＂multi-angle＂ observation, the observation methods used in graphic design were introduced, which were head-up, looking down, looking up, and looking back. This idea enable the conception to be from micro to macro, from local to the whole, from reality to imagine, from conventional to reverse, to break things inherent in the method of observation, and to break through conventional design.