论吉祥图案在标志设计中的价值

On Value of Lucky Patterns in Marking Design

以吉祥图案和标志设计为研究对象,重点分析了吉祥图案在标志设计中的运用及其作用。认为从本土出发,挖掘和继承吉祥图案中可变化利用的元素,汲取其内在的深厚文化底蕴,并融合时代的审美倾向,领会企业的精神内涵,借助现代图形设计的视觉张力,适度新颖地把图案的生命力绽放出来,是现代标志设计的必由之路。

Taking the traditional lucky patterns and the marking design as research objects, the article emphasizes the usage and function of traditional lucky patterns in the modern marking design, believing that it is necessary for the modern marking design to set out from the mainland, excavate and inherit the reasonable variety in lucky patterns, draw the deep cultural meaning, blend the modern aesthetic tendency, by means of the vision tension of the modern marking design, and bloom appropriately the vitality of the patterns.