摘要
通过对信誉评级累加模型进行分析,指出了该模型具有诚信激励效用递减现象,并且分析了该现象存在的内在机理及条件;然后,提出了三种解决措施,以便减轻甚至防止诚信激励效用递减现象。通过仿真,证实了它们的有效性。
Through an analysis of accumulated reputation rating model, diminishing honesty incentive utility phenomenon in the model is proposed and the inner mechanism and conditions about the phenomenon is analyzed. Then,three measures on reduce and prevent the diminishing honesty incentive utility is proposed. The effectiveness of the methods is verified by simulation.
出处
《价值工程》
2008年第12期159-163,共5页
Value Engineering
基金
辽宁省社科联基金项目<基于协同电子商务的企业间资源集成研究>(2007lslktglx-12)
辽宁省教育厅基金项目<网络交易的信任前因
机理和机制研究>(2008z19)资助。
关键词
电子商务
信誉系统
信誉评级模型
诚信激励效用递减
electronic commerce
reputation system
reputation rating model
diminishing honesty incentive utility
