摘要
企业渠道力是企业营销力的重要组成部分。21世纪的企业决胜于终端,而控制终端的关键是构筑强有力的渠道力。界定了企业渠道力的内涵,提出了三层次的企业渠道力评价指标体系,并用层次分析法(AHP)确定了各评价指标的权重,最后通过应用假设进行了验证。
The channel power is an important part of enterprise＇s marketing power. The success of the enterprises in the 21st century is determined by terminal, while the key to the control of the terminal is to construct a forceful channel power. The connotation of the enterprise＇s channel power was defined. The three - level channel power evaluation indicator system was put forward, and its weight was fixed by means of AHP. The system was testified according to the application of hypothesis.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2008年第6期969-972,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
基金
湖北省科技厅科技攻关基金资助项目(20071g0110)
