摘要
应用波士顿咨询集团的波士顿矩阵法,根据入境游客数量的分析,可以建立入境旅游市场竞争态模型,从而对国际游客的市场占有率和增长率进行量化分析,入境旅游实质上体现了一个地方的开放度,区域经济的发展依赖于对外开放和融合,入境旅游的发展必须靠全社会的努力,营造出大旅游的氛围。
With the method of Boston Consulting Group, the paper analyzes the number of inbound tourists in Henan Povinee and sets up the model of the loeal inbound tourism market competitive state. It also examines the existing problems in developing foreign market by analyzing the market possession ratio and market increase ratio of inbound tourists from abroad. It presents some suggestions on improving Henan＇s inbound tourism market.
出处
《商业研究》
CSSCI
北大核心
2008年第12期172-176,共5页
Commercial Research
基金
河南省哲学社会科学规划项目
项目编号:2007FJJ024
关键词
河南省
竞争态
入境旅游市场
对策
Henan Province
competition state
inbound tourism market
solution
