摘要
世界进入了品牌竞争的时代，品牌已成为了世界市场的通用语言和专项技术。在国际品牌全球化的过程当中，中国市场正逐渐成为全球化的国际市场，中国市场如何看待国际品牌的入局，国际品牌与中国市场如何能更好地增加互补与了解，中国的企业何去何从？这是当前中国品牌市场和企业的热点话题，也是国际跨国公司入局中国需要面临的新课题。
World has entered into brands competition era.Brands have become the general language and exclu-sive technique in world market.With worht brands' globalization,Chinese market gradually becomes inter-national market.How to regard international brands' joining into Chinese market?How to improve their mu-tual supply and understanding?How about the future of Chinese enterprises?
出处
《江苏纺织》
2008年第11期6-9,64,共4页
JIANGSU TEXTILE
