技术与消费的神话——关于手机电视的社会文化反思

Myth of technology and consumption——The reflection of social culture about mobile TV

作为一种新兴的媒介和服务,手机电视正受到移动运营商和电视节目制作商的追捧。其拥有便携、移动、互动等传播优势,但也有屏幕小、分辨率低、易受干扰等收视局限。作为一种优势与显而易见的局限并存的媒介,一种形式大于内容的媒介,其在当下的兴起更该引起我们的关注和反思。虽然手机电视的推出适应了现代人的信息娱乐需求,但从批判的眼光来看,其不过是消费社会的产物,以虚幻的互动编织自由与主权的神话。这是一个没有神话的年代,消费和技术就是我们这个时代大写的神话。

As a kind of rising media and service, mobile TV is popular with both operators and TV program makers. Mobile TV is protable, moble, interactive, but small -screen,ill -defined, easily -disturbed. We should pay attention to moblie TV, Which is with both advantage and disadvantage, form is more than content. Although is meets the needs of informational amusement, it is a product in consuming society. It makes the myth of freedom and sovereign by illusory interaction. Consumption and technology is the great myth in our times ,which is one without myth.