基于顾客导向的高职院校营销管理初探

Discuss the higher vocational college markeeing mangement based on the customer-orientation

随着社会主义市场经济的发展，高等教育正在面临着一次深刻的变革。作为高等教育重要机构的高职院校要想在竞争中取胜，必须要重视市场营销。本文仅对高职院校营销管理中如何提高其顾客满意度作初步的探讨．旨在对高职院校营销管理起到一定的借鉴意义。

With the development of sociacism morket economy, the higher education face the deep reform. As an important organization in the higher education, the vocational college muse attach importance to morketing if they uant to will inthe competition. This passage discusses it that hav to improve customer satisfation in the higher vocational marketing management.