“环太湖体育圈”苏州城镇不同收入等级居民体育消费行为调查研究

THE RESEARCH ON SPORTS CONSUMES BEHAVIOR OF DIFFERENT INCOME GRADE DWELL IN SUZHOU TOWN

通过对苏州太湖周边城镇不同收入等级居民体育消费行为进行调查研究,结果表明,不同收入等级城镇居民的体育消费动机、体育消费水平、体育消费内容及参与型体育消费场所存在不同程度的差异。

Make an investigation research that Suzhou Taihu Lake periphery town different income grade resident sports consumes behavior,finally indicates to＂ring Taihu Lake sports circle＂Suzhou city and town dwell diversity income level resident sports consumption： Sports of well-to-do society city and town diversity income level resident consumes motivation, sports consumption level,sports there exists difference to varying degrees in the lieu consuming the type and sports consumption.