乡村社区居民对乡村旅游的感知研究——关中地区若干乡村旅游地实证分析

Research on the Perception for Tourism from the Rural Communities Residents

基于对关中地区中东部若干乡村旅游地居民的实地问卷调查,运用excel软件对问卷作统计分析和数学模型求值分析的定量方法,分析旅游地居民对旅游影响的感知和态度。结果表明:关中地区中东部若干乡村旅游地居民对旅游业所带来的经济﹑社会文化及环境诸方面的正面影响感知强于负面影响﹑对发展旅游业持支持态度,但不同收入水平及文化程度的居民对旅游业的感知强度存在差异。正确认识旅游地居民对旅游影响的感知,可为制定科学合理的旅游发展策略,促进乡村旅游地可持续发展提供依据。

Based on the questionnaire and on-the-spot visit to a number of rural residents from the eastern part of Guanzhong area, the ＂excel＂ software to deal with the datum and the quantitative method of the math model evaluation are used.The resident perception and attitude to the tourism are analyzed. The results showed that： the obverse perception on the economy, society culture and environment impact of the tourism development of the residents from the tourism destination on the eastern part of Guanzhong area relatively outgo the negative influence perception,and the residents abet the tourism development.There are differences of the tourism perception between the residents with differing income and culture level. The correct understanding of traveling influence＇s sensation from the traveling residents provides the basis for the formulation of the scientific and rational tourism development strategy and the sustainable development of the rural tourism.