5Oxford Advanced Learner' s English2Chinese Dictionary [ Z]. The Commercial Press , Oxford University Press , 1997.
6Emile G. Communication in Rural Third World[M] . Mcanany Preager Publishers , 1980.
7Fred J. The Marketing Philosophy as a way of Business Life. The Marketing Concept: its Meaning to Management, Marketing series, no99, New York: American Marketing Association, 1957.
3Oxford Advanced Learner's English2Chinese Dictionary [Z]. The Commercial Press , Oxford University Press , 1997.
4Emile G. Communication in Rural Third World[M] . Meanany Preager Publishers, 1980.
5Fred J. The Marketing Philosophy as a way of Business Life. The Marketing Concept: its Meaning to Management Marketing series, no99, New York: American Marketing Association, 1957.