南岳居民对节会旅游影响感知态度研究

A Study of the Residents' Perceptions and Attitudes Toward Community Festivals in NanYue

基于对南岳区居民的实地问卷调查,分析了居民对节会旅游影响的感知和态度。采用SPSS软件对问卷及数据进行统计分析,结果表明:目前南岳区居民对本地开展的节庆旅游总体持较为积极的态度,不同人口统计学特征居民的感知除职业(是否与旅游行业相关)一项外都无显著差异。建议通过建立健全的旅游社区参与机制,来调控南岳区居民对旅游影响的感知。

Based on the questionnaire of the residents of NanYue, the residents＇ perceptions and attitudes to the community festivals are analyzed. The SPSS software to deal with the datum is used. Results indicate that most of the residents have positive attitudes toward the community festivals. The differences of the perceptions among differ- ent statistic characteristics residents （ whether relevant to tourism）are not significant except occupations. In the end, it is suggested that a reasonable community participation model be implemented to integrate tourism into the local development in NanYue resort, which may lead to more positive perceptions and attitudes.