白族民俗节庆开发为旅游产品的可行性分析

A Feasibility Study of Bai People's Traditional Festivals Exploited for Tourism

随着旅游业的发展,民俗节庆旅游成为文化旅游的重要组成部分。白族历史悠久、文化灿烂,独具民族特色的民俗节庆众多,旅游开发的前景广阔。通过对白族民俗节庆的特征和旅游开发价值的分析,并从实现大理文化旅游产品更新换代角度对白族民俗节庆进行开发的可行性和实施途径等提出了初步设想。

With the development of tourism, folk customs and festivals have become important components of culture-oriented tourism. Bai people have a long history, splendid culture, and multitudes of distinctive folk customs and festivals, which have broad prospects for tourism development. The paper focuses on the feasibility study of Bai people＇s traditional festivals to be exploited for tourism.