摘要
本文选取秦岭北麓观光农业进行实证研究,通过大量资料收集和野外考察,在分析其存在问题的基础上,从旅游者消费偏好的角度出发,运用spss和数据统计等方法分析了其目标客源市场对观光农业的资源特色偏好、园区类型偏好、住宿偏好、消费意愿等,从而得出秦岭北麓发展观光农业旅游具有良好前景的结论,并最终有针对性地提出一系列发展措施,为秦岭北麓观光农业园的发展提供了强有力的指导方向。
This paper, with the tour agricultural park in north of Qinling Mountain as an example, analyzes the resources characteristics, park types, and accommodation preferences from the angles of tourists＇ preferences. It concludes that developing tour agricultural park in north Qingling Mountain has a promising future. The paper finally proposes developmental suggestions.
基金
西安市科技局科学资助项目(YF07208-01)
关键词
秦岭北麓
观光农业园
消费偏好
发展建议
Qinling Mountain
Tour Agricultural Park
Preferences of Consumption
Development Suggestion
