互联网上的使用与满足——一项关于大学生网络使用的实证研究

Uses and Gratification Approach in Internet:An Empirical Research on Network Use of College Students

"使用—满足"理论是一种强调受众主体性的传播效果理论。通过整群抽样的方式,对南京的大学生进行了问卷调查,结果证明互联网存在着较为明显的"使用—满足"现象。调查对象不但对网络的各项服务功能表现出一定的满足感,在行为上也体现出了对网络的依赖性。调查还发现,老网民对网络的满意度较低。

Uses and Gratification Approach theory is one of communication effect stressing on audiences subjectivities. Researchers conducted a questionnaire survey of students in Nanjing University in ways of cluster sampling. It proves that the existence of Uses and Gratification Approach phenomenon is quite obvious in the Internet. The Respondents are not only showing satisfaction of network services function, but also reflect network dependence in behavior. The survey also found lower degree of satisfaction on veteran Internet users.