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浅析油田服务企业的营销策略 被引量:3

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摘要 分析了以油田主业为依托的油田服务企业存在的不足,认为油田服务企业的营销策略应特别注重质的目标,积极采取措施提高服务质量,塑造企业的良好形象。
出处 《重庆科技学院学报(社会科学版)》 2008年第12期102-102,115,共2页 Journal of Chongqing university of science and technology(social sciences edition)
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