摘要
围绕"技术类科技期刊编辑行为本身就是一种市场行为"的中心议题,以《汽车电器》杂志为分析对象,探讨"如何有效地将市场营销理念融入编辑日常工作之中"的具体方法,并阐述其可预见的潜在风险。
The editing behavior of technological periodicals is a kind of marketing behavior. Centering on this basis, the author discusses the material methods to blend the marketing idea into editing routines effectively, taking the periodical Auto Electric Parts as an object for analysis. Its predictable latent risk is also presented.
出处
《编辑学报》
CSSCI
北大核心
2008年第6期475-477,共3页
Acta Editologica
关键词
科技期刊
市场营销
编辑行为
核心竞争力
社会效益
经济效益
technological periodical
marketing
editing behavior
kernel competitiveness
social benefit
economic benefit Author＇s address
