摘要
荷兰《阀门世界》杂志的经营模式及其市场定位、读者定位、发行定位和内容定位值得我国行业期刊借鉴。
Through analyzing the management of Valve World of Holland, the paper proves that B2B mode is the way for Chinese trade periodicals to position in right markets, readership, distribution and content.
出处
《编辑学报》
CSSCI
北大核心
2008年第6期563-564,共2页
Acta Editologica
关键词
行业期刊
B2B模式
读者群
广告市场
专刊
品牌
trade periodical
B2B
readership
advertising market
special issue
brand
