8Coddington, W.. It is no Fad : Environmentalism is now a Fact of Corporate Life [ M ]. International Journal of Lommcrce and Man- agement, 1990.
9Liu, Y. W.. Green Marketing: a new marketing era for China in the coming century[ A]. Paper Presented and 10th Annum Aca- demic Conference of the Chinese Marketing Association of Colle- ges and Universities [ C ]. Shanghai, China, July ( in Chinese ), 1994.
