中小企业网络营销策略探析

Analysis on E-marketing Strategy of Small and Medium-sized Enterprises

我国中小企业由于资源有限而使营销难以开展,网络技术的发展为中小企业营造了一个全新的营销平台。借助于方便灵活的网络,中小企业便可以进行低成本、高效率的网络营销,灵活地向客户提供更有个性的产品。在网络技术飞速发展的背景下,网络营销与传统营销的结合必将给中小企业带来更多的营销机会。

Because of the limited resources, it is difficult to develop marketing for small and medium-sized enterprises ; however, the development of network technology makes a new marketing platform for them. Through the flexible network, small and medium-sized enterprises could carry out low-cost and high efficiency e-marketing and provide more appropriate products to their customers, and the combination of e-marketing and traditional marketing would bring more marketing chances to such enterprises.